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An interesting new study has been carried out by Kantar and UC Berkeley, published on IGN (as reported by Dark Horizons) that gives interesting insight into the way the media landscape, particularly relating to the consumption of entertainment, is changing.
The study used a large pool of 6,000 across the US, UK, and Australia to research how different generations engage with media today. THey looked at Gen-X, Millennials, and Gen Z. It also focussed on high consumption users.
One interesting point it highlighted is that platform subscription hopping is growing, with Gen Z in particular cancelling and restarting subscriptions depending on shows they want to watch being available. Platform loyalty, or even the lazy intertia of my household, is dying out.
Gen Z is also, surprisingly, the most likely to attend a movie theater. I put this down to the fact that they don’t hate other people enough yet. Give them time, and they will find other humans as insufferable as we do. They are 13% more likely to make a special trip to opening weekend than other generations.
Interestingly, it seems that they are less interested in the ceremony of cinema, and see it more as a social and communal experience. This might explain why they can’t shut the hell up in theaters. Bloody kids!
One thing common across all generations is that fewer people are paying full price for video games, with many choosing to wait and buy second-hand. With AAA games costing $70 a title these days, this is not really a surprise and should be a wake-up call for game makers.
Following a similar theme are the stats around physical media. 71% of respondents have stopped buying physical media altogether. I treasure my DVD and BluRay collection more with each passing year.
The post Streaming Platform Loyalty Is Dead? appeared first on Last Movie Outpost.
