Universal Pictures and Blumhouse’s film adaptation of the “Five Nights at Freddy‘s” video games took in over $7 million in previews on Thursday afternoon/evening in cinemas.
The title hit big screens at 2pm and streaming service Peacock at 6pm and remains on track to do around $50 million for the weekend, though others are projecting higher – even with the overall bad reviews for the film hitting today as well and the Rotten Tomatoes score already now down to just 25%.
Part of that is it’s an IP drawing plenty of interest from its target audiences of the under 25’s along with some millennials who intend to see it for themselves. The PG-13 rating is also expected to help draw in teenagers to the film as well.
Questions still linger about how ‘frontloaded’ this will be and how much the simultaneous Peacock streaming release will impact. A good comparison though is the last two “Halloween” films which had similar cinemas and Peacock day-and-date October releases.
Both those movies made around $5 million in previews ahead of openings in the $40-49 million range which bodes well for “Freddy’s” which was made on a just over $20 million budget and has reportedly already made back its production costs from the sale of its streaming and theatrical distribution rights alone.
Whatever the case it should prove much more a money spinner for Universal and Blumhouse than their new “The Exorcist” trilogy launcher earlier this month. It will also stomp all over the competition with both Martin Scorsese’s “Killers of the Flower Moon” and the “Taylor Swift: The Eras Tour” concert film battling for second place with around $12-13 million each.