By 
December 18th is a massive day for the theatrical experience. Avengers: Doomsday and Dune Part Three will both arrive on that day.
Even Timothy Chalamet and Robert Downey Jr. have recently used the euphemism.
Could it be a repeat of Barbenheimer counter-programming that drove both of those movies to great heights?
Or will the potentially similar audiences mean that these two movies cannibalise each others audiences?
Dune Part Three will no doubt be a mammoth movie, and none of the Russo Bros Avengers instalments have run exactly short. This could be a 8 hour day at the theater to take them both in.
So will somebody blink first?
Not Warner Bros. They had the date locked down well in advance before Avengers moved in across the hall.
Box-office analysts EmpireCityBoxOffice now say that Warner Bros. has no intention of moving for one main reason.
They have IMAX locked down for three weeks.
The Denis Villeneuve movie has exclusivity over the premium format theaters and simply would not be able to get it again, so they are locked and loaded.
So no IMAX version of Avengers can take those screens until three weeks into its release run.
Morning viewing of the heavier Dune, lunch, then more lightweight comic book fun in the afternoon with Avengers: Doomsday? The other way around?
Or a good sleep in between with them tackled on two consecutive days?
Or do you hate people so much and are so unexcited by anything that you will simply wait on your couch until they both come to you a couple of months later?
The post DUNESDAY Still On As WB Lock In appeared first on Last Movie Outpost.
