Bob Iger Admits Ramping Up Marvel Output for Disney+ ‘Diluted Quality’

At the DealBook Summit in New York on Wednesday, Disney CEO Bob Iger acknowledged that the company’s previous strategy of exponentially increasing Marvel content production to supply Disney+ “diluted quality.” “Quality needs attention to deliver quality. It’s not — it doesn’t happen by accident,” Iger said. Under Iger’s predecessor Bob Chapek, Disney began aggressively expanding the…

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