By The former flagship event of the games industry, E3, is officially dead once and for all.
E3 was created back in 1995, and the event quickly turned into the tentpole event of the industry calendar, with millions tuning in from around the world to watch the press conferences, game trailers and announcements.
That began to change, first with Sony withdrawing from the event in 2019 and then the pandemic in 2020 which saw more pulling out as game publishers realised they could do digital showcases instead on their own schedule – reaching out directly to their audiences.
Attempts were made in recent years to resurrect the show, but events like the Summer Games Showcase, The Game Awards, and individual company showcases have effectively rendered the event irrelevant.
The Entertainment Software Association (ESA) says in a statement:
“We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion. We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners.”
This year’s event was scrapped back in March after organiser ReedPop found it “simply did not garner the sustained interest necessary”.
Various famed game developers have expressed their condolences online, such as “Metal Gear Solid” creator Hideo Kojima, who received a standing ovation back in 2000.
Others have reminisced about the major industry-shaking events such as the famed disastrous Xbox One and the rapturous PS4 reveal, both back in 2013 that effectively led to Sony dominating its rival for the past decade.
Source: VGC
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