
Once solely the domain of baseball players and movie cowboys, trading cards have become a more inclusive medium in the internet era. Now industry titan Topps Chrome is paying homage to some of the creators that helped build that modern internet era.
Launching on Wednesday, June 10, the second set of “VeeFriends” trading cards from Topps Chrome will include 13 “Content Condor’s Favorite Content Creators” insert cards that highlight notable internet personalities such as Mr. Beast, Gary Vaynerchuk, Kam Patterson, Jake Paul, Livvy Dunne, Mel Robbins, Chris Brickley, Cody “Clix” Conrod, and Kyle “Mongraal” Jackson. The content creator cards will include one main set and one autography-only set. Den of Geek was provided an exclusive first look at the sure to be highly sought after autographed MrBeast card.
The nine Content Condor’s Favorite Content Creators cards will be accompanied by four other chase card formats: “Erupt!” cards featuring 20 characters from the VeeFriends universe, “Comic Clippings” cards featuring cutouts directly pulled from VeeFriends Comics Issues 1–10, “Manga Speckle” featuring 100 characters reimagined in a manga art style, and “Chalkboard” featuring 20 characters sketched in chalk lines.
While the secondary market will make clear which of the 13 inserts in this second set of VeeFriends cards is most valuable, a signed MrBeast card is certain to be in contention for the top spot. Jimmy Donaldson a.k.a. MrBeast is the most successful online content creator ever by almost any metric. With 497 million subscribers, his channel is the most popular on YouTube and his Prime Video reality competition series Beast Games concluded its second season in February with the crowning of a $5 million dollar champion.
“VeeFriends” is a character, storytelling, and collectible IP universe created by entrepreneur, author, and internet personality Gary Vaynerchuk a.k.a. Gary Vee. The brand features more than 250 colorful cartoon characters created and hand drawn by Vee. Every VeeFriend has its own personality and backstory and the characters are featured in comics, coloring books, trading cards, and other mediums. Vee has described the project as a cross between Pokémon and Sesame Street, with press notes stating that the VeeFriends bring “traits like empathy, patience, and kindness to life in ways that connect, resonate and inspire” while also giving “both kids and parents something to connect over.”
The second batch of VeeFriends cards will be available for purchase from Topps and Fanatics on Wednesday, June 10. The cards will also be available via VeeFriends live shows on Whatnot and Fanatics Live! and through retail sources Dick’s, Target, and Gamestop.
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