Hulu is set to begin cracking down on password and account sharing according to an email to subscribers sent out today.

The email notifies users of their updated subscriber agreements – the new terms explicitly bar sharing accounts outside of the user’s household.

The language of the agreement now says: “Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. ‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein.”

They add: “We may, in our sole discretion, analyze the use of your account to determine compliance with this Agreement. If we determine, in our sole discretion, that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement.”

The new terms will reportedly become effective on March 12th. It follows on from similar language changes to the Disney+ subscriber agreement late last year.

It’s expected other SVOD services will follow suit after Netflix, which was the first to institute the new password-sharing crackdowns, reported two consecutive quarters with major subscriber growth (22 million combined), which it attributes to the crackdown.

Hulu has never explicitly barred the sharing of accounts outside of households until now.

Source: THR

The post Hulu Begins Password Sharing Crackdown appeared first on Dark Horizons.

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