The YouTube copy of Rockstar Games’ first trailer for “Grand Theft Auto VI” has racked up approximately 90.6 million views in 24 hours.
At the 22-hour mark it surpassed the previous non-music video first 24 hours record of 85 million that was previously held by a MrBeast video.
It couldn’t quite beat the record held by the most viewed YouTube video in 24 hours ever – that being the “Butter” music video by K-Pop sensation BTS which amassed 108 million views in 24 hours.
Still, the huge numbers aren’t a surprise. “Grand Theft Auto V” was released a decade ago and broke the record for “highest revenue generated by an entertainment product in 24 hours” – taking $815.7 million from sales of 11.21 million copies on its first day.
Years on, it remains the second-best-selling video game of all time – behind only “Minecraft”. The “Grand Theft Auto VI” trailer has already generated a ton of memes, quite a few of which pay tribute to Michael Mann’s “Miami Vice” movie trailer.
It has also been confirmed that “Grand Theft Auto VI” will NOT be coming to PC at launch, and there’s no telling how long after that port will arrive. Instead, it will be purely a PlayStation 5 and Xbox Series X/Series S title when it releases in stores sometime in 2025.