By Netflix’s “Squid Game: The Challenge” and Universal’s digital sell-through release of “Oppenheimer” have proven big winners with audiences at home.
The “Squid Game” reality series debuted on November 22nd and in its first five days of availability, the premiere episode drew 1.1 million U.S. households according to Samba TV.
In addition, Black households over-indexed by 20% and Hispanic households over-indexed by 16% – meaning the series pulled in a quite diverse audience. The analytics firm measures from a panel of 3 million terrestrial TVs weighted to the U.S. Census.
To put that in comparison to other Netflix reality series of late, the most recent season of “The Circle” managed just 264,000 U.S. households in the same five-day window.
It wasn’t the only thing performing well digitally this past week. Samba TV also reports that Christopher Nolan’s “Oppenheimer” drew 388,000 U.S. households in the first five days of its VOD launch last week.
They indicate Millennials over-indexed by 15% and the A35-44 group over-indexed by 11%. To put that in comparison, “Barbie” pulled 363,000 in the first five days of its VOD launch in September.
Source: Deadline
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