By Marvel has revealed a new bit of branding that will make its debut with the upcoming “Echo” TV series in January. That series will be the first project to fall under the new ‘Marvel Spotlight’ banner.
Marvel Spotlight projects will boast a new “musical fanfare composed by frequent collaborator Michael Giacchino” which means no regular Marvel Studios logo or music fanfare.
In comics, Marvel Spotlight was a label for less fantastical and more standalone comics that people could get into without having to read a bunch of countless back story and past issues.
The same goes here with Marvel Studios Head of Streaming Brad Winderbaum saying the new platform will be one for more “grounded, character-driven stories” with minimal FX that won’t require one to be up to date on the rest of the MCU:
“Marvel Spotlight gives us a platform to bring more grounded, character-driven stories to the screen, and in the case of ‘Echo,’ focusing on street-level stakes over larger MCU continuity. Just like comics fans didn’t need to read ‘Avengers’ or ‘Fantastic Four’ to enjoy a ‘Ghost Rider’ Spotlight comic, our audience doesn’t need to have seen other Marvel series to understand what’s happening in Maya’s story.”
The MCU has faced harsh criticism over its continuity post-“Endgame” which has become murkier and more crowded due to the required watching of various Disney+ series. Others however, like “Ms. Marvel” and “She-Hulk: Attorney at Law,” seemed more standalone and had little to do with the larger MCU arcs.
“Echo” will hit Disney+ and Hulu on January 10th.
Source: Marvel.com
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