Disney To Test ‘Mood Matching’ A.I. Ads

The Walt Disney Company is reportedly beta-testing a new artificial intelligence-powered advertising tool dubbed ‘Magic Words’ for its Disney+ and Hulu platforms, according to Reuters. Unlike traditional advertising by demographic, the ad tool uses A.I. and machine learning to analyze Disney’s content library. It can reportedly identify the content, brands,

Big Game Spot: “A Quiet Place: Day One”

Following the release of the first official trailer earlier this week, Paramount Pictures has now released the Superbowl spot for “A Quiet Place: Day One”, which is a cut-down version of said trailer. The 30-second ‘Big Game’ spot comes ahead of kickoff on Sunday when multiple films are expected to