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Just yesterday, I was pondering just how much of this internet noise that we all make actually bleeds through into normo world. It seems the answer might be “not that much”, based on some new data coming in this morning.
The Odyssey has been at the center of an internet firestorm, but when tickets went on sale yesterday for IMAX tickets, the demand was so high that it crashed providers and then created a resale market out of thin air.
Forbes said online wait times reached an hour before the crash, then AMC, Fandango, and Regal were all impacted. Scalpers then came in, and tickets for IMAX showings reached $1,500 on eBay at one point.
As the movie is the biggest and most complete IMAX-designed and shot film ever made, the premium format is touted as the best way to see the movie, and the tickets are on sale way before standard formats. It’s creating its own surge and buzz.
Meanwhile, another movie that many have widely expected to struggle at the box office is also surprising. Deadline reports that, just a day after the tickets went on sale for Supergirl, the movie is already tracking at $55 million for an opening weekend and climbing.
As it has much higher unaided awareness than both Thunderbolts and The Mandalorian & Grogu, the analysts at the trade say they expect this to go higher, possibly topping out at just under $75 million.
The same analysts also say that the movie has a very low break-even point, for these days, of just $315 million. This means that it is following the same production cost control and digital-first marketing spend strategy that made Warner Bros. so pleased with Superman profits last summer.
Supergirl opens in cinemas on June 26th, and The Odyssey opens on July 17th. Then I guess we will really see, won’t we?
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