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As you stare in disbelief at the numbers spinning on your gas pump, and stagger out of the grocery store in total confusion at the amount you just paid for two bags of groceries, it is probably best if you don’t go home and check your bank statement. If you did, you would see that the price of your broadband and all your streaming services continues to rise inexorably, too.
$2.50 here, $4 there. Before you know it, the spread of streamers you pay for is costing you an extra $15 a month. $180 extra a year. The financial death by a thousand cuts continues. Studio heads and platform owners will be back on television soon, all gormlessly wondering why piracy is on the rise yet again.
Until then, they are going to party like it’s 1999 as the revenue continues to climb and climb and climb. The global revenue from streaming subscriptions has blown past $150 billion. This happened last year (2025).
The research, from UK-based analytical eggheads Ampere Analysis (via Deadline), said that the trajectory is constant and the revenue will pass $200 billion by 2030, driven by constant subscription fee hikes and ad-supported tiers becoming widespread.
To give you an idea of the steepening curve, it was only worth $50 billion in 2020.
The senior analyst behind the study, Lauren Liversedge, said that the current market isn’t just about gaining new subscribers, but increasing the “value they get from existing customers. That’s you or me being squeezed, basically. I hate that I am in meetings where people talk like this in real life and find myself looking ever more forward to the sweet embrace of retirement.
Netflix maintains the largest share in that market, with revenues up by 14% last year. I maintain that Netflix is now just a habit that people don’t realise they still have.
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