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Yesterday’s release of the teaser trailer for Sony Pictures and Marvel’s “Spider-Man: Brand New Day” has smashed basically every trailer viewing record there is.
Variety reports that the release was the biggest movie trailer launch in history – drawing 718.6 million views in 24 hours.
That’s nearly double the previous film trailer record of 365 million views held by “Deadpool and Wolverine” – a number that ‘Brand New Day’ reached within eight hours. The previous Spidey film, “Spider-Man: No Way Home,” is in third with 355.5 million views in 24 hours.
The “Spider-Man: Brand New Day” trailer launch also took the record for the biggest trailer launch of any kind, surpassing the 475 million views in 24 hours that last year’s trailer for “Grand Theft Auto VI” pulled in.
How that number was reached isn’t clear. Sony launched the trailer via releasing nearly twenty brief 1-2 second clips for 24 hours before the actual trailer launch. Speculation is that this number is a total counting how all the clips performed, others suggest the trailer popping up on Instagram reels pushed up the numbers considerably as even a brief glimpse while scrolling counts.
The trailer has certainly drummed up millions of conversation about various scenes from countless thirst memes about the scenes of star Tom Holland in just briefs, to raging debates such as one about how this version of Peter Parker can be using a $1100 Samsung flip phone if he’s broke.
One account, Best Movie Moments, did a post that has gained traction asking why the Spider-Man swinging scenes in 2014’s “The Amazing Spider-Man 2” look better than the swinging in the new “Spider-Man” film trailer.
Despite the debates, reaction on the whole to the trailer has been mostly very positive which bodes well for its release on July 31st.
The post New “Spider-Man” Trailer Smashes Records appeared first on Dark Horizons.
