By 
It’s happening again. There are many characteristics that James Cameron’s Avatar movies end up showing at the box office. We have discussed a few of them many times here at Last Movie Outpost, so won’t go over them yet again. One thing they do all seemingly have in common is some staying power, known in the trade as having “legs”.
In this world of flash-in-the-pan blockbusters, it is common to see movies drop by 40% or more in their second week at the box office. These falls are no longer a cause of despair for studios. It is expected. Box office projections are front-loaded, and then the moment the fall becomes terminal, the title is shunted to PVOD to open up another revenue stream. The model adapted. It works.
Avatar movies don’t do that. Not only do they constantly surprise with their sudden, mysterious arrival on the back of zero buzz, then just destroy everything else at the box office. They keep going for weeks.
The third movie is no different. Avatar: Fire and Ash, at the time of writing, stands at $762 million as it goes deeper into its second week on release.
With the original on $2.9 billion, and the sequel on $2.3 billion, it means the franchise has broken the $6 billion mark.
This second sequel had a staggeringly small 28% fall from its debut weekend in the US. Overseas, that fall was even smaller, at 25%. Take off the Chinese and the fall was just 15% outside the US.
No matter how you want to try and paint this, Avatar remains a box office juggernaut, and with these numbers, it looks like Avatar 4 & 5 must now be considered something of a certainty.
I don’t get it. You don’t get it. We all don’t get it, but it’s simply not about us anymore.
The post AVATAR: FIRE & ASH Shows Legs appeared first on Last Movie Outpost.
