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A few years ago, when concern about offshoring of blue collar jobs was on the rise, or people voiced concerns about the impact of environmental legislation on energy industry employment, there was one refrain from certain quarters:
“Learn to code!”
Well, the boot may well be transferring to the other foot now, as a recent report on the coming of the age of AI talent has given Hollywood an attack of the vapors.
Last week we covered the launch of Xicoia, the world’s first artificial intelligence talent studio. Their first “product” was AI waif Tilly Norwood.
Well, first up to comment was Galactus himself. Ralph Ineson was blunt:
“F-ck off!”
Emily Blunt was more verbose In an interview with Variety where she responded:
“Good Lord, we’re screwed. That is really, really scary, Come on, agencies, don’t do that. Please stop. Please stop taking away our human connection.”
As you would expect, the actor’s union SAG-AFTRA is not going to keep quiet:
“The union is opposed to the replacement of human performers by synthetics. To be clear, ‘Tilly Norwood’ is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers – without permission or compensation.
It has no life experience to draw from, no emotion and, from what we’ve seen, audiences aren’t interested in watching computer-generated content untethered from the human experience. It doesn’t solve any ‘problem’ – it creates the problem of using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry.
Additionally, signatory producers should be aware that they may not use synthetic performers without complying with our contractual obligations, which require notice and bargaining whenever a synthetic performer is going to be used.”
The SAG-AFTRA strikes of 2023 had the use of AI as a central pillar of the dispute.
The post Hollywood Responds To A.I. Talent appeared first on Last Movie Outpost.
