Box-office estimates for this coming weekend’s film adaptation of the “Five Nights at Freddy’s” video game franchise have shot upwards again.
This past weekend, tracking was suggesting the film was headed for a $40 million opening weekend which would make it the second-best opening of the Fall thus far behind only the $92 million debut of “Taylor Swift: The Eras Tour”.
Deadline reports that those numbers have now gone up again with the film targeting an opening above $50 million.
Presales for the film have risen dramatically and are well above $11 million. Some exhibitors are even going so far as to project an opening in the $80 million range.
Complicating matters is the film is getting a theatrical day-and-date release on Peacock. However it impacts, record weekend viewership for the streamer is expected as well.
There’s also the question of how frontloaded the film is as much of the game’s fanbase is the under-25 demo that can be difficult to predict. It’ll likely wipe the floor with “Taylor Swift: The Eras Tour” which is expected to drop 60% again in its third weekend and take second place with $13.3 million.
The post “Freddy’s” Tracking For $50M+ Opening appeared first on Dark Horizons.