By 
FOX is to acquire Roku. The announcement confirms a purchase price of $22 billion, which is $160 per share, according to CNN.
It is part of a major strategy shift by FOX to push themselves as a major streaming player by combining sports, news and entertainment, plus Tubi, through the distribution they will be able to offer via Roku.
The press release states they wil create the
“…third-largest player in US television by share of viewing”.
This places them behind YouTube and Netflix with a 5% share.
The lack of a serious streaming business has long been held by analysts as holding back FOX, something they attempted to tackle via the launch of FOX One last year. This is seen as a stronger play.
Roku devices are said to be present in over half of US homes that have broadband, with 21% of all U.S. TV viewing happening via their devices.
They are mostly a US play, with little or no brand recognition in other major markets outside the US where Smart TVs and Firesticks dominate.
The post Fox To Buy Roku appeared first on Last Movie Outpost.
