By Amazon Prime Video has unveiled some new viewership figures for their mega-budget “The Lord of the Rings: The Rings of Power” series ahead of the show’s second season finale airing on Thursday.
Jennifer Salke, head of Amazon MGM Studios, appeared at the streamer’s UK Upfront presentation in London and revealed that the first season has pulled in more than 150 million global viewers to date.
In addition, she says the second season has managed 55 million global viewers ahead of the finale. It’s likely Salke is referring to the number of accounts which watched, as opposed to actual viewership figures.
It has also been confirmed that the UK is among the top regions in terms of the series’ viewership, and that Prime is expecting more ‘growth and momentum’ for the second season with time.
The talk comes as Nielsen data has shown an audience decline. The second season premiere week saw over 1 billion minutes viewed, but was down from the first season debut week – despite more episodes were available this time around.
The first season debuted in September 2022 to the largest premiere audience ever for Prime Video.
Source: Deadline
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