By It seems everyone has weighed in on the superhero fatigue topic at some point or another in the past few years with various different takes on it.
Some don’t believe it exists and puts it down to people just being tired of ‘bad movies’. Some think it’s there, but has been overstated. Others call it a real issue.
Two people who surprisingly haven’t really weighed in much as yet have been “Avengers: Endgame” directors Joe and Anthony Russo. That changed in a recent Total FIlm interview.
In their case, the pair say it isn’t so much fatigue of the superhero genre but the very real difficulty facing cinema in general – namely that the older, traditional cinemagoing audience is dying out with younger generations absorbing media differently. Joe says:
“I think it’s a reflection of the current state of everything. It’s difficult right now, it’s an interesting time. I think we’re in a transitional period and people don’t know quite yet how they’re going to receive stories moving forward, or what kinds of stories they’re going to want.
There’s a big generational divide about how you consume media. There’s a generation that’s used to appointment viewing and going to a theater on a certain date to see something, but it’s ageing out.
Meanwhile the new generation are ‘I want it now, I want to process it now’, then moving onto the next thing, which they process whilst doing two other things at the same time.
You know, it’s a very different moment in time than it’s ever been. And so I think everyone, including Marvel, is experiencing the same thing, this transition. And I think that really is probably what’s at play more than anything else.”
Anthony adds that it’s more “fatigue in general” and reinvention is what generally gets people excited again for something.
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