By Disney has reportedly revealed that the Marvel and Star Wars franchises have generated $25 billion return-on-investment (ROI) for the company, with both major acquisitions having yielded around three times what Disney paid for them over a decade ago.
Revealing the details in a presentation at VoteDisney.com (via The Wrap) earlier this week, the Mouse House has revealed that “Star Wars” has generated a 2.9x return on investment, Marvel is at 3.3x and Pixar is at 5.5x.
Both the “Star Wars” and Marvel franchises were acquired for $4 billion each, suggesting they have garnered $11.6 billion and $13.2 billion respectively.
The numbers incorporate revenue streams from theatrical releases, home entertainment, TV, and consumer products made under Disney’s ownership.
They don’t include other sources like park attractions based on the works, direct to consumer originals or pre-established products related to the franchises.
Investment reflects film production and marketing costs, and animated film production overhead. It does NOT include any additional distribution costs or overhead.
The studio is currently in a proxy battle with activist investors Trian Fund Management and Blackwells Capital.
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