For several years, filmmaker Tyler Perry was planning an $800 million expansion of his studio in Atlanta – a plan that would’ve seen twelve sound stages added to the facility.
Those plans are “currently and indefinitely” on hold due to OpenAI’s new text-to-video model Sora, which debuted last week, and others of its ilk according to a recent interview with THR.
Speaking with the trade, Perry says he was “shocked” by the demonstrations of what the technology is able to do, and sees the potential:
“I no longer would have to travel to locations. If I wanted to be in the snow in Colorado, it’s text. If I wanted to write a scene on the moon, it’s text, and this AI can generate it like nothing.
If I wanted to have two people in the living room in the mountains, I don’t have to build a set in the mountains, I don’t have to put a set on my lot. I can sit in an office and do this with a computer, which is shocking to me.”
However, he also sees the drawbacks and is deeply concerned with “everyone in the industry who would be affected by this” from actors to crew members and says: “this will touch every corner of our industry.”
In terms of actual implementation of AI, he says he’s used it in two films that are going to be announced soon – one of which involved him using the technology to “avoid ever having to sit through hours of aging makeup”.
Right now, though, he just sees the way everything is moving so fast, and “we’re all trying to figure it all out” even as it’s “changing so quickly” across every industry.
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