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If last year’s five-and-a-half-hour Avengers: Doomsday cast announcement livestream didn’t give it away, Marvel was heading for an aloof—and elusive—marketing run with its new superhero team-up movie. The stream in question notched up almost six million views as chairs printed with actors’ names were placed alongside each other, and while

Some celebrities seem to disappear overnight. One day they’re everywhere, showing up on magazine covers, late-night talk shows, and every red carpet imaginable. Then, almost without anyone noticing, they stop showing up altogether. In some cases, that was exactly the plan. Whether they chose family, privacy, or a completely different

Ask ten people who the greatest basketball player of all time is, and you’ll probably get a few different answers. Ask who the greatest pole vaulter is, or the greatest swimmer, and the debate gets a lot shorter. Every so often, someone becomes so dominant that comparisons almost stop making

What does it mean to be truly hooked by a video game? It isn’t just that it’s the only thing you think about, it means that you want to play it at every hour of every day, going to sleep far later than your body allows on a weekday. What

The first season of a show has a lot of work to do for the future of the series, since it needs to establish the premise, recurring characters and overarching plots in a satisfying manner. When done right, it can hook audiences for decades who want to know more about