By 
I get so confused with all these generational names. Was it Boomers that hoarded all the wealth and largely ruined everything, and Millennials that made workplaces so insufferable, meanwhile Gen X were the awesome ones, the last “real” generation? And it is Gen-Alpha who are accidentally growing up “based”? I can’t keep track.
A quick Google search around Gen Z tells me:
“Generation Z (often called Zoomers) refers to individuals born between 1997 and 2012, characterized as the first truly digital-native generation. Shaped by technology, social media, and social consciousness, this diverse cohort values authenticity and pragmatic dialogue. They prioritize mental health, job flexibility, and environmental sustainability.”
Oh Christ. They sound awful.
Maybe we shouldn’t be so quick to judge them, though, as it turns out that Gen Z are the ones keeping the cinema dream alive.
As we professional miserablists decide we hate people so much that we would rather stay at home and consume our entertainment from the couch via a supervillain-worthy home system and endless incoming streams, Gen Z is actually the one going out to the movies. God, I bet they use their phones in the theaters. Now get off my lawn!
According to a report in Variety citing a study by Fandango, Gen Z is the most active cinema-going demographic by quite a large margin, and they also spend more on food and premium presentations like IMAX than we wrinkly old fools with our Roth IRA’s to top up and our fixed rate mortgage deals ending.
The survey sampled 7,000 adults, 5,091 of whom considered themselves moviegoers. It found 87% of Zoomers and 82% of Millennials saw at least one movie theatrically in the past 12 months, compared with 70% of Gen X, and just 58% of Boomers.
Gen Z and Millennials are averaging about seven visits per year. Boomers is down to 5.7. I find this highly surprising, as somebody who sits in the middle of all this, I find I get out to the movies less and less these days. Maybe it’s because of how my knees hurt in the cold?
Gen Z treat cinemagoing as a social activity, mainly driven by the fact that they are a generation who eschew clubs, bars, and alcohol. See, I told you they were not to be trusted.
Gen X, meanwhile, claim fewer appealing releases and better at-home options as to why they are going less. Or maybe those new fangled online booking systems that I can’t work without my glasses?
The survey found 76% of moviegoers are reportedly planning on seeing a movie in theaters between May and August this year. A list has been created of their top ten most anticipated movies of the summer as surveyed. Boba Phil deals with that right here at LMO.
The post Gen Z Driving Theater Numbers? appeared first on Last Movie Outpost.
