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It’s time for that most curiously American of sporting events. The Super Bowl, where the sport is frequently overshadowed by the quality of the steaks on your grill, the profile of the half time singer, and the movie trailers shown in breaks.
Somehow, this sporting event has become inextricably linked with big movies, who pay huge sums to feature. This year, the slots are said to be $10 million apiece for 30 seconds of fame.
So who is laying out the big bucks simply for their ad to be missed because you were busy getting another beer from the fridge?
Beer. Cold.
Disney, Paramount, Universal and Lionsgate are taking the plunge, according to a report in Deadline.
Nothing is a “first look” as these have already been teased.
Disney has:
The Mandalorian & Grogu
Hoppers
Toy Story 5
Universal is offering up:
The Super Mario Galaxy Movie
Minions 3
Paramount have Scream 7, and Liongate will reveal Michael.
What is missing is more interesting.
Marvel Studios aren’t showing off Spider-Man: Brand New Day or Avengers: Doomsday.
Warners, Sony, Apple, Amazon MGM and Netflix are all completely absent, so no Masters Of The Universe or Supergirl.
Last year, DC Studios veered towards a lower cost, but high impact “social media first” driven marketing strategy for Superman. That was instrumental in keeping the overall budget under control.
It looks like other studios might have taken notice, hence the slim pickings at Super Bowl.
As the marketing departments increasingly look to global audiences to drive growth, has a sporting event that gets a lower global audience than French cycling lost its value as a home for advertising dollars?
The post Who I Paying $10m For Super Bowl Ads? appeared first on Last Movie Outpost.
