By It is little secret that since the pandemic and the end of the Infinity Saga, Marvel Studios has been struggling.
While “Spider-Man: No Way Home” and “Deadpool & Wolverine” made fortunes, almost every other title has been more limited in their success.
The Multiverse Saga is seen as one that has been a misfire overall, with a few smaller gems (ie. Shang-Chi, Loki, Thunderbolts) and some outright disappointments or duds amid a glut of too much product and a dip in quality.
The real test will come this year as two movies – “Spider-Man: Brand New Day” and “Avengers: Doomsday” – hope to reach for the MCU’s greatest heights again.
Speaking with industry experts, The Wrap has asked them to share their take of where things currently stand with the franchise. Comscore senior media analyst Paul Degarabedian has the biggest claims, saying:
“2026 may be the most important year for the MCU other than its inception. Phase 6 is vitally important if there’s gonna be a Phase 7. Response by the fans and the box office dipped with ‘Captain America: Brave New World’ back in February this year.
I think ‘Thunderbolts’ and ‘Fantastic Four’ both did great, but again, we have to reset our expectations on what the MCU will deliver in today’s movie marketplace. The bread-and-butter Marvel films are hopefully making a big comeback because the titles that are on the calendar for the future look, at least on paper, incredibly strong and could once again mark a return to the glory days of the $1 billion global box office.”
Fellow exhibitor relations analyst Jeff Bock believes $1.5 billion for the next Avengers and Spider-Man movies is highly likely, but adds that these ‘bulletproof’ brands need to perform to ensure the MCU’s future.
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