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Streaming giant Netflix is set to raise prices again in the United States, with pricing plans updated on the streamer’s website on Thursday.
Under the higher pricing, the Standard With Ads plan goes up $1 and will now cost $8.99/month. The no ads Standard plan & Premium plan are both going up $2 to $19.99/month and $26.99/month.
The increased prices will be applied to both existing and new members. On average, the streamer raises prices every 16 months or so, with this round coming after the last back in January 2025 for the U.S.
Other countries aren’t expected to be impacted at present. Australia had its last rise back in August 2025 and so isn’t expected to see another until towards the year’s end.
Though some will no doubt quit because of the rise, the churn is not enough to impact as Netflix remains easily the biggest subscription-streaming provider in the world with more than 325 million customers at the end of 2025.
The hike comes despite Netflix abandoning its deal to buy Warner Bros.’s studios and streaming business and pocketing a $2.8 billion deal-breakup fee for it. The company projected cash content spending of about $20 billion for 2026, up 10% from last year.
Consulting firm Deloitte recently reported that an average $69 U.S. dollars per household was spent per month on streaming video services last year. The average consumer has four paid streaming video services, and around two-thirds have at least one of them being an ad-supported tier.
Source: Variety
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