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Some of the assorted talk around the simultaneous release of “Dune: Part Three” and “Avengers: Doomsday” on December 18th has focused on one key difference – IMAX screens.
Denis Villeneuve’s final “Dune” film was heavily shot in IMAX and so has locked down those screens exclusively for several weeks. On the other hand “Avengers: Doomsday,” which was not shot with IMAX cameras, is limited to other venues.
It’s not an unfamiliar scenario – the same thing happened with both “Barbie” and “Oppenheimer” a few years back, an arrangement that worked out just fine for both films at the box-office.
Now, The Wrap reports that despite the lack of IMAX screens, Disney doesn’t appear to be worried about the film losing out on any money.
Their studio insider points to “Barbie” and Disney’s own “Lilo & Stitch” as movies with no IMAX support but still managed to cross the $1 billion mark. In addition, they claim the studio is planning to use other formats like Dolby, D-Box, and 4DX heavily for the ‘Doomsday’ launch, getting the film onto “as many of them as possible”.
Meanwhile Warner insiders tell the outlet that the strong response to the second film and the growing star power of its cast means the studio is confident the film could exceed the global total of its predecessor – even competing directly against “Avengers” – which is why it isn’t moving.
“Avengers: Doomsday” and “Dune: Part Three” open in cinemas everywhere on December 18th.
The post “Avengers: Doomsday” Plans Non-IMAX Push appeared first on Dark Horizons.
