By This is interesting news.
For the first time in CinemaCon® history, the Colosseum at Caesars Palace in Las Vegas will be called “The Dolby Colosseum” for the week-long duration of this year’s convention, held April 13-16. Dolby, a leader in immersive entertainment experiences, has signed the naming rights deal for this year’s CinemaCon, in addition to its ongoing support of the convention, hosted by Cinema United. Dolby has been a sponsor of CinemaCon since its inception in 2011. The Dolby Colosseum will once again be outfitted with Academy Award-winning Dolby Atmos® sound and the Dolby Vision® laser projection system.
“We are excited about the next step in our invaluable partnership with Dolby Laboratories. State-of-the-art technology is a cornerstone of the theatrical experience and renaming CinemaCon’s iconic main venue for this incredible global leader is a natural choice,” says Michael O’Leary, President and CEO of Cinema United. “The talented people at Dolby bring unparalleled innovation and excitement to theatres each day, and it is only fitting that the world’s premier celebration of going to the movies take place in ‘The Dolby Colosseum.’ I want to thank Jed Harmsen and everyone at Dolby for their continuing leadership, and their unwavering support of exhibition.”
“CinemaCon has always been an impactful industry moment for highlighting Dolby Cinema, Dolby Atmos and Dolby Vision,” says Jed Harmsen, Head of Cinema and Group Entertainment at Dolby Laboratories. “This year, we are excited to elevate our dedication to bringing a new level of truly immersive entertainment to moviegoers everywhere and have the Dolby Colosseum be the home for studio presentations during CinemaCon.”
In addition to other industry technologies, for the past 15 years, Dolby has been instrumental in providing state-of-the-art quality for main stage studio presentations in the Colosseum. Several presentations during the week of CinemaCon will be presented in both Dolby Vision and Dolby Atmos. Dolby is also the official sponsor of the CinemaCon® app.
CinemaCon, the official convention of Cinema United, is the world’s premier showcase of theatrical exhibition, taking place April 13-16 at Caesars Palace in Las Vegas.
