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It is hard to think of another mega-franchise that has been as disastrously handled as Star Wars since the Disney acquisition. It really didn’t have to be this way.
It should have been a home run. One of the greatest IPs in cinema history running inside an entertainment behemoth, with everything it needed to drive unparalleled synergy across theme parks, cinema, and streaming. Yet almost every ball has been fumbled, with only a couple of notable exceptions.
They managed to effectively drive away their core audience with a combination of disdain, belligerence, and low-quality product. Meanwhile, they largely failed to find a new audience outside a few pneumatic Insta-thots who discovered there were some clicks in turning up at ComicCon dressed as “Slutty Boba Fett”.
“Subscribe to my OnlyFans, but don’t touch me or talk to me!”
One issue has always seemed to be former Lucasfilm President Kathleen Kennedy’s proclivity for greenlighting projects and announcing them with a fanfare at various events, only for them to endlessly stall before ultimately being cancelled.
At Star Wars Celebration in London, she announced three new Star Wars films. Sharmeen Obaid-Chinoy’s New Jedi Order with the return of Rey. One was the endgame for the various Mando-verse shows to bring the plots of Mando and Ahsoka together for a conclusion. The third was James Mangold’s Dawn of the Jedi, telling a story set 25,000 years in the past.
The Mandalorian and Grogu is not the Filoni project, and Star Wars: Starfighter is something completely new and not one of these. Filoni’s film has been parked as he focuses on Ahsoka season 2 and takes on the Chief Creative Officer role, and Obaid-Chinoy’s film is stuck in a cycle of rewrites and now looking liek it will never happen.
After a period of radio silence at Lucasfilm, on The Hot Mic podcast scooper Jeff Sneider has revealed that his sources tell him the movie is “dead.”
“I can’t say that conclusively, but it doesn’t sound good. I think Mangold is focused on that Timothée Chalamet heist movie is what I think. I think Swamp Thing could be after that.”
Part of the reason is that Filoni was said not to be keen on the concept and was considering halting the project.
Meanwhile, The Mandalorian and Grogu opens this May.
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