Streaming Spends Big On Product

According to Ampere Analysis, and as reported by the ever-reliable Dark Horizons, spending on streaming content across all platforms is set to cross the $100 billion mark.

Netflix, Disney+, Prime Video, HBO Max, Paramount+, and Apple TV will rise by around 6% this year, taking it to $101 billion.

This means the global content spend, on streaming plus legacy TV, pay TV, and public broadcasters, is $255 billion. As the article points out, this means streamers are now 40% of the total spend and rising.

The big streamers are the main source of industry growth. The breakdown is as follows:

Comcast (NBCUniversal) – $37 billion
YouTube – $32 billion
Disney – $28 billion
Amazon – $20 billion
Netflix – $17 billion

Sport is a major contributor this year, mainly due to the football World Cup coming up this summer.

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