By It has been made clear in the press for Disney’s “Avatar: Fire and Ash” that the new film is a turning point for the franchise.
Not only does the film have to succeed, but it has to succeed very, very well if the studio wishes to proceed with the next two entries that have to be either both made or not at all.
Cameron did shoot a small portion of the fourth film already – scenes being shot involving the kid characters in the early scenes ahead of a time jump of quite a few years in the story at some point during the fourth film’s first act.
But that won’t be shown if the film doesn’t succeed. By the end of its first week yesterday, the film had reached $544 million worldwide – a very strong start, but the big question with these films is how small those subsequent weekend dropoffs will be.
If a fourth film doesn’t happen, Cameron tells EW he’ll spell out what his plans would’ve been in a big press event:
“I don’t know if the saga goes beyond this point. I hope it does. But, you know, we prove that business case every time we go out. Here’s what it is. If we don’t get to make 4 and 5, for whatever reason, I’ll hold a press conference and I’ll tell you what we were gonna do. How’s that?”
Cameron also says he’d love to write the novelisation of the films because he bring so much background detail, but adds that there’s no market for it:
“There’s so much culture and backstory and lateral detail in these characters that’s been worked out. I’d love to do something that’s at that level of granular detail. [But] there’s no business model for it anymore. People aren’t reading. But anyway, it might be good to have the canonical record of what it was all supposed to be.”
A recent study by both a Florida and London University has indicated that the number of Americans who read for pleasure has dropped 40%.
Sould a fourth “Avatar” film happen, the earliest it will arrive in cinemas in 2019.
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