When Yûsaku Matsuda played the Yakuza boss who outsmarts Michael Douglas in the opening of Black Rain, American audiences had no clue about the actor. Even though 1989 was the middle of the VHS era, your average video rental store’s “Foreign Section” might have had a shelf dedicated to Japanese cinema and most of the … Read more
Localization already isn’t going well for Avengers: Doomsday! The film’s title change is disappointing fans before the movie can even hit theaters! Localization isn’t simply slapping a title and script into Google Translate. It’s, truly, an art form. How a localization team changes something and what words they use to
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