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At Last Movie Outpost, we have always spoken about Apple TV+ as being the streamer that makes the best content that nobody watches. Turns out we were right. According to some reports that emerged overnight, Apple is losing more than $1 billion a year on Apple TV+.
The report comes from The Information and cites sources who confirm the cellphone-making tech overlords have spent more than $5 billion a year on content since the 2019 launch. They tend to make their own content rather than contract out.
Their TV series are largely high quality and critical darlings. Ted Lasso, Severance, Silo, Slow Horses, Shrinking, The Morning Show, and For All Mankind are all notable.
Their movie efforts have been perhaps less successful, from Killers Of The Flower Moon to Napoleon.
The big issue is that they simply don’t have a subscriber base. Apple TV+ sits at just over 40 million subs. For context, Netflix (300 million), Disney+ (125 million), and even Paramount+ (72 million) all outstrip Apple in size.
Apple won’t panic too much. They can simply move the mute switch one micron to the left on the iPhone and market it as a completely new model to cover the losses with ease.
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