Yesterday came a report indicating that there is enormous pressure from Warner Bros. Pictures that the teaser trailer for James Gunn’s “Superman” needs to be “received well”.
Multiple cuts were been presented to “the studio,” but Warner Bros. Pictures studio co-chief Michael De Luca sent them back saying ‘Make It Better’. Making several cuts of a trailer is pretty standard, but there was some question as to who the ‘studio’ was in this case.
After all, Gunn is also co-CEO of DC Studios and doesn’t he have final say? Also Gunn supposedly reports directly to Warner Bros. Discovery chief David Zaslav, so why would he report to De Luca?
Gunn himself has now responded to the rumour on Threads. Unlike most online rumors which he shoots down, this one he acknowledges as “sort of” true before explaining specifically what’s wrong with the report:
“When he says ‘studio’ that’s solely me, as the only studio involved in cutting or anything to do with the trailer is DC Studios i.e. me & Peter (& I’m the creatively demanding one). This is the exact same rigorous process I’ve gone through cutting every Guardians trailer, pushing the marketing folks as hard as I can, cutting & recutting until I think we have something worthy of the film itself. All that said, my notes are a lot more specific than ‘make it better.’”
He also clears up that he “direct[s] an incredibly talented team of people who cut the trailers” as opposed to cutting them entirely himself, and then adds that “marketing answers only to me and Peter [Safran]” when it comes to the film.
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