By Warner Bros. Pictures released “Joker: Folie à Deux” in cinemas on October 4th, the film quickly dubbed a critical and commercial failure.
To date, the $200 million budgeted film has grossed just $204.7 million worldwide with only $58 million of that from North America. That’s a far cry from the $1.08 billion the first one grossed from a budget of just $55-70 million.
Following the disastrous launch, the film was quickly shuffled to Premium Video On Demand (PVOD) platforms last week in an effort to try and hopefully drive some revenue whilst discussion of the film was still happening.
Now though it seems even the shift to digital hasn’t helped the film. According to CBM, the film debuted in fourth place during its first week on both iTunes and Fandango charts.
On iTunes, which ranks by transactions, it came in behind “Beetlejuice Beetlejuice,” “Deadpool & Wolverine” and “The Substance”.
On Fandango, which ranks by revenue, it was behind “The Wild Robot,” “Deadpool & Wolverine” and “Beetlejuice Beetlejuice”.
The film is expected to lose the studio hundreds of millions of dollars. The film’s director Todd Phillips recently was criticised by exhibitors for suggesting they scrap the ads before films.
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