By Bryan Cranston has reprised his iconic “Breaking Bad” role of Walter White, or more specifically Walter’s Heisenberg identity, for a new $3 million anti-littering PSA campaign for the state of New Mexico.
Several new ads featuring Cranston’s Walter have been made, going by the name “Breaking Bad Habits,” and were first shown at an arthouse movie theater in Santa Fe.
One sees Walter rolling a barrel through the New Mexico desert – but it’s not ingredients to cook meth, it’s for collecting garbage from the ground left by litterbugs.
That includes a paper cup with the show’s famous Los Polos Hermanos franchise branding on it. He turns to camera and warns “Keep litter out of my territory”.
New Mexico Governor Michelle Lujan Grisham shared the spot, the TV series was famously shot and set in the city of Albuquerque. The show, along with spin-off “Better Call Saul,” helped put the small mid-west city on the global map.
The ad comes as polls taken a few months ago by Rotten Tomatoes has resurfaced with both critics and ‘fans’ labelling the series as the best TV series of the 21st century – beating out the likes of “The Sopranos,” “The Wire, “Game of Thrones,” “Mad Men,” “Stranger Things,” “The Office,” “The West Wing,” “Succession,” “Lost,” “Chernobyl,” “Ted Lasso,” “The Last of Us,” “Twin Peaks: The Return,” “Watchmen,” “Fleabag,” “Parks and Recreation” and the original “Avatar: The Last Airbender”.
The post VOTD: Walter White Returns In Litter PSA appeared first on Dark Horizons.
