By Amazon has begun rolling out its biggest update to its Prime Video app in years – a redesign of the user interface aiming to make it simpler, more streamlined and more personalised.
The redesign will reportedly address a key problem with the app – namely, it will make it much easier to see what shows and films fall under a Prime membership and what you need to pay extra for.
Title cards for movies and TV shows will now sport logos for Prime, other SVOD services, and a yellow shopping bag icon for VOD titles.
There’s also a new navigation bar with single-click access to titles, improved subscription management, and personalised content recommendations powered by generative AI.
Additionally the navigation bar now has a ‘Prime’ hub showing movies, TV shows, sports and linear broadcasts available at no additional cost with Prime.
The ‘Subscriptions’ hub will display deals and discounted bundles of subscriptions from third-party services. The global rollout has begun today and will become available to all customers within the ‘coming weeks’.
The UI also boasts new animations, ‘smooth page transitions’ and zoom effects. Visually it looks more in line with rivals and should hopefully overcome the Prime Video’s reputation for having a bad user interface.
Source: Variety
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