By Paramount Global is reportedly having active discussions with a number of companies to potentially merge its money-losing Paramount+ streaming service with an existing platform from another studio according to CNBC.
One of the companies that has expressed a desire to reach a deal is Warner Bros. Discovery, such a deal would see the combining of Max and Paramount+ in a joint venture that could strengthen both services by allowing them to better compete with larger rivals like Netflix and Disney+
A merged service would give customers more diverse programming and fewer reasons to cancel each month. Ownership however wouldn’t likely wouldn’t be a 50-50 split given the finances and libraries of the two studios.
Warner Bros. Discovery held preliminary merger talks for a deal for all of Paramount Global earlier this year, but those didn’t take off.
NBCUniversal and its Peacock platform also expressed interest in a joint venture with Paramount+ but talks didn’t progress and “never got particularly far” says the new report.
Max has around 100 million global subscribers, with 52.7 million based in the U.S. while Paramount+ ended its first quarter this year with 71 million subscribers.
Paramount Global is also reportedly considering partnering with a technology platform.
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