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You cut the cord. They found another way to get you. Disney and Warner Bros. Discovery have announced they are to team up to bring you a new bundle of channels. Disney+, Hulu, and Max will be offered together in the US.
The new bundle can be purchased via any of the three existing platform websites and comes in both ad-free and ad-supported tiers. Disney and Warner Bros. will also partner with Fox Corp. to deliver both live sports and on-demand highlights feeds.
This all seems terribly familiar.
Joe Earley, President, Direct to Consumer, Disney Entertainment said in a statement:
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value.
This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
The move comes as Disney and Warner Bros face increased competition from rivals, including Netflix and Amazon Prime Video. Disney and Warner Bros are under pressure to attract more subscribers to their streaming services. The companies will be hoping that their combined offering will complement each other.
In its quarterly financial results released on Tuesday, Disney said that Disney+ had gained more than six million subscribers globally between January and March, excluding India. The streaming service now has more than 117 million subscribers.
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