By A new online market research poll from Talker Research (via The Guardian) has revealed that 92 minutes is seen as their preferred run time for a film.
The poll, which saw around 2,000 Americans responding to questions regarding film runtimes, found that 92 minutes was the preferred length.
In addition, only 15% said films over 120 minutes were acceptable, and only 2% found films over 150 minutes to be acceptable.
The average respondent said they feel they’ve watched at least two movies that they felt were too long in the past two months.
The survey comes as film runtimes are averaging out longer with commercially successful films now averaging at nearly two-and-a-half hours long, compared to just under two hours a few decades ago.
Filmmakers have used the reasoning that people are happy to binge TV, they shouldn’t complain about the length of a film – even as the act of watching both is quite different such as second screening and doing other tasks while TV watching as opposed to cinema which demands full attention with no pause.
The poll also looked at subtitle use with 33% saying they never use subtitles, 15% say they always do. The results varied considerably with age with younger generations like Gen Z (30%) and Millenials (23%) far more likely to use them than than Gen X (13%) and Boomers (12%).
Famous films that clock in at 92 minutes include “Beetlejuice,” “Easy A,” “Dodgeball: A True Underdog Story,” “The Super Mario Bros. Movie,” “Monsters Inc.,” “Nobody,” “Happy Gilmore,” “Kung Fu Panda,” “Pig,” “Clerks,” “The Witch,” “The Transporter,” “Night of the Hunter,” “His Girl Friday,” “A Ghost Story,” “Jason X” and “Romy and Michele’s High School Reunion”.
The post Poll: 92 Minutes Is The Ideal Film Length appeared first on Dark Horizons.
