By Sony Pictures has made a $1.5 million bid for “Cola Wars,” a film in the works about the 1980s and 1990s event of the same name as Pepsi attempts to challenge Coca-Cola’s century-long reign as the world’s top cola.
The long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo saw them engaging in mutually targeted marketing campaigns directly competing over their product lines.
This was especially true of their flagship colas, Coca-Cola and Pepsi. From the late 1970s and into the 1980s, the fierceness of the competition escalated until it got the ‘cola wars’ name.
Memorable events included the incident when Michael Jackson’s hair caught on fire filming a Pepsi commercial, the successful launch of Diet Coke and infamous failed launch of New Coke, those dubious Pepsi Challenge commercials, and the popular Pepsi Stuff merchandise program.
Jason Shuman (“Winning Time,” “Acapulco”) and Ben Queen (“Cars 2,” “Powerless”) are writing the script which will offer a behind-the-scenes account of the corporate conflict. Shuman is a Pepsi guy, Queen a Coke man.
Source: Deadline
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