By The Super Bowl weekend is famous for being a slow one at the box-office, but even by those standards – this weekend is terrible.
It seems more money will be spent on advertising films during the game this weekend than was spent by audiences on films at the cinema.
Combined U.S. domestic ticket sales of every film at the box-office are set to reportedly clock in at an estimated $40 million.
Aside from the pandemic in 2021 which saw cinemas closed, that marks the worst showing for a Super Bowl weekend in over three decades – not since the mid-late 1980s.
Even the last two years, with the help of “Death on the Nile” in 2022 and “Magic Mike’s Last Dance” in 2023, were able to scrape up more interest from audiences in their Super Bowl weekends.
“Argylle” took the top spot domestically with $6.5 million – down 63%. “Lisa Frankenstein” debut in second with $3.8 million whilst “The Beekeeper,” “Wonka” and TV episodes of “The Chosen” rounded out the top five.
Also of note is the “Dune” re-release which cracked the top ten, pulling in $1.66 million.
Internationally the total gross of “Wonka” is nearing the $600 million mark, “Anyone But You” is on around $170 million, “The Beekeper” is at around $134 million, and “Mean Girls” is nearing $100 million, and “Argylle” is at $61 million globally.
Source: THR
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